Anti-Diversion Investigative Video May 2009
Learn why it is important to purchase salon professional haircare and styling products directly from the salon and not from mass retail outlets.
Video Rating: 4 / 5
Please check out our blog at www.herlatenightcravings.blogspot.com subscribe to our YouTube channel & follow us on Twitter @herlatenightcra. If you guys aren’t familiar with YouTube then you might not know that TAGS (kind of like Tag, you’re it, now it’s your turn) are fun videos that circulate all of the time. Someone creates an interesting topic and starts sending it out so that everyone gets the opportunity to participate. It’s super fun and we will definitely join in on TAGS in the future. Products Mentioned: 1. Garnier Ultra-Lift Anti-Wrinkle Eye Roller (also mentioned was the Garnier Skin Renew Anti-Dark Circle Eye Roller) 2. Origins VitaZing SPF 15 Tinted Moisturizer 3. MAC Mineralize Skin Finish Natural in Medium Plus 4. Nars Blush in Orgasm 5. Chapstick in Cherry 6. MAC Paint Pot in Bare Study used as an eyeshadow primer 7. Urban Decay Naked Palette 8. Jennifer Aniston Perfume 9. Urban Decay Lip Junkie Lip Gloss in Midnight Cowboy 10. Aveda Brilliant Emollient Finishing Gloss (goes onto dry hair after you have styled) 11. Ponds Wet Cleansing Towelettes in Original All Day Clean Stay tuned for Mendi’s TAG! 11 Most Reached for Products! And please feel free to leave a comment and tell us about some of your most reached for products. If you are a YouTuber then consider yourself tagged! Please post a video response!
Video Rating: 0 / 5
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Then you have to hope the salon you buying from is not scheming too. lol
Although the name L’Oréal is instantly recognizable to most consumers on the strength of the popular cosmetics products marketed under the company’s name, there are a number of other equally well-known brand names that are part of L’Oréal’s product line. These include the cosmetic products of Biotherm, Laboratoires Garnier, Redken, Maybelline, Lancome, Helen Rubin-stein, and Vichy, as well as the designer perfume lines of Ralph Lauren and Giorgio Armani. ~obtained from a Loreal company profile~
the shelves at major retailers they would go public. It was also mentioned on here that Loreal owns most of the products shown. I noticed 2 brands that they are the parent company to….Redken and Matrix.
If a person holds a license they can purchase professional products from a wholesale supplier or manufacturer. Would that not be an ideal person to employ as a “buyer”?
There are several ways that diversion occurs. Warehouses and salons going out of business are notorious for this practice. Sometimes, it’s just a side project to make some money. It was mentioned on here that the companies are the ones selling the products to the “superstores” and others. If they wanted their product on…..
Diversion is a very real thing, and your disbelief does not make it any less so.
30% over cost from salons…..They actually stated 10% – 30% over cost……30% is a pretty far reach. Since the stores are marking the products up 110% – 115% over original cost (what a professional would pay), it leaves them a little room to play. They are making money. There is no doubt they are making money.
Consider this…..One does not need to be a ‘practicing stylist’ to keep their license.
@kina1967 That’s the thing – the distributor may have product that has been sitting in a semi truck for months, it goes bad. They can’t sell it to the beauty supply store, so they go to other outlets. There are also ‘companies’ out there that try to reproduce bottles/cans/product for very cheap, & they do an ‘ok’ job – or they empty the actual product into other bottles, water products down, etc. Why do you think these lines are constantly revamping their image?
@4manzy Do you know how many lawsuits have been filed against said stores by major hair care companies? THOUSANDS. Unfortunately, the court system takes forever to deal with issues like this that should be simple. It is definitely illegal for these stores to carry these products, but they still do.
@ctshummer We tried that also but unfortunately they still get there. I worked at a salon where there was a product that could ONLY be purchased thru the company itself… I went into a grocery store and saw said product line there. I’ve seen it more and more in other stores. It’s sick that people are making money off of fake/diverted products.
For the three people under me, you’re wrong. Unfortunately for you consumers you aren’t educated enough on the background of these products to know what really goes on. I know for a fact that Rekden as a brand have representatives that go to Meijer, Kroger, CVS, Target etc and buy these products off of the shelves. If these products were safe why would a company invest their time and money into an employee to buy these products. Remember: Redken as a brand performs this..not individual salons.
Why would a diverter pay 30% more for a product to strip a batch number & contaminate & resell to a mass retailer? This seems like a lot of extra work and no money to be made…lets be serious, its an obvious marketing scheme to sell the product to mass retailers & tell the salons that it is an unauthorized practice.
@PisceanBeautyy I’ve talked to many people from different brands, the idea is that professional brands want to support salons. Also, people at Target or Rite aid can’t give you the advise needed to buy products and companies want to make sure you get the products that are right for you. But I personally think its all about marketing. Professional brands pretty much sell by word of mouth versus Tressime for example who spends millions on advertising.
I’ve been researching this problem for years. If it were illegal for these stores to carry these products, they would not be carrying them in the first place. Google the facts. Simply do not carry the products that are selling in these outlets. Carry your own line. I’ve been doing this for 15 yrs. Paul Mitchell? Never!
In our salon in Gresham, Oregon, we ONLY carry Professional Products that CANNOT be purchased at mass retailers. We monitor on a regular basis what so called “Professional Products” are being sold outside the salon in these chain/discount stores. We guarantee all we sell and warn our clients that what they buy elsewhere could be a fake, outdated etc. But the buying public needs to be informed and taught.
The diverted ones don’t. Some of the Sexy Hair Concepts products words are flipped on the side of the cans. A lot of the products also smell different and the packaging is way different colors or a completely different bottle shape. STOP DIVERSION TODAY!!!
Every time I watch any diversion videos I get pissed and the rest of my day goes bad. What these stores do is a bunch of BS. I still can’t figure out how they can get away with this. And I also don’t understand how people can buy this stuff. Every bottle regardless what you get says something along the lines ‘GUARANTEED ONLY WHEN SOLD IN A PROFESSIONAL SALON” etc. TIGI is a big one thats extremely fake. On the backs of the Bed Head it says “You must have a sense of humor to use this product” and
What a great ad for these products,
now thats marketing
@PisceanBeautyy My company markets professional hair products. I’m not here to promote, so I won’t name brands. We feel strongly about consumer protection. There is a big difference between diverted and counterfeit products. We ensure that consumers can identify counterfeit products to protect themselves and their families. It also protects our brands. Our salon partners hate diversion, as do we. Complying with competition laws in the countries in which we operate limits our legal options.
@ssent1 Do you negate the fact that there is definitely a risk of purchasing items from retailers that are not of quality. While I don’t agree with professional brands policies, there is definitely a risk of obtaining expired and dangerous products when buying “diverted” products.
I don’t understand why companies themselves don’t want to make these products available to the public via retail stores, especially shampoos and conditioners. They would make a shit load more money.
Respond to this video…
Hey – I didn’t see the video response. I’m new to YouTube so I might just be losing it!
@go24jeffgordon The perfume is really light and smells like the beach. i know that is weird but it really does smell like summer. It’s not too potent and seriously I’ve worn this perfume everyday for the last month. It’s totally worth going into Sephora and trying. Let us know if you do!
The naked palette is my fav as well, super versatile product
Love love love love.. the Naked Palette.
Great choices, Jayme! I saw that Jennifer Aniston came out with a perfume and was really interested in it. I haven’t been to the store to smell it yet. What kind of fragrance is it? Thanks for sharing! I posted mine as a video response. :+) Vickie